Penticton British Columbia is the hub of the South Okanagan Wine country. Our semi-arid climate offers warm Springs, hot Summers for enjoying a multitude of water-sports on our two lakes, great weather through October. With nearly 90 local & area wineries, 8 craft breweries, and excellent seasonal farm-to-table culinary opportunities, there's so many story options awaiting you. If you're an soft or hard adventure seeker, then you'll be busy experiencing our beautiful lakes, great hiking, rock climbing, single-track mountain biking or take a leisurely e-bike ride on our famous Kettle Valley Rail Trail, part of the Trans-Canada Trail network. Innovation is key to any destination remaining relevant and competitive. We strive to offer interesting and relevant ideas to a wide variety of journalists interests. That being said, our 'FUEL FREE….almost' initiative is a perfect fit for today's trend of sustainable and responsible tourism. This program promotes activity through FOOT, PEDAL and PADDLE to offer your readers active lifestyle stories, health & wellness and responsible travel ideas. Pair this with our many farm-to-table options on our culinary trail featuring local ingredients and you'll feel good about our planet, good about the environment and also feed your body and soul for the ultimate health & wellness story. We also welcome 2SLGBTQ+ focused story enquiries.