With a focus on adventurous family travel and culturally rich destinations, Lindsay Nieminen carefully crafts inspirational stories and informational pieces to help others see the world. She is passionate about showing others that they should not put off traveling the world just because they have young children or are single parents. She aims to encourage them to seek out adventure, whether it is at home or abroad, by providing information on how just about everywhere can be a destination to explore as a family.

Lindsay often works with brands and destinations focused on brand awareness and inspiring readers to add her adventures to their own bucketlists!

Her website, Carpe Diem OUR Way has 75000 monthly readers, 2500 newsletter subscribers and reaches over 125000 followers on social media.

She has worked with brands such as Outrigger Resorts, Air Canada, Rocky Mountaineer, Travel Goods Association, Walmart, Beaches Resort Turks and Caicos, Great Wolf Lodge and VISA as well as local and national tourism boards. Recent campaigns have been with: Tourism Fiji, Tourism Kazakhstan, Visit Cyprus, Columbia Valley (CANADA), Pittsburgh (USA), Santa Ana (USA), Buena Park (USA) 

Carpe Diem OUR Way’s readers come primarily from the United States, Canada and the UK. 

Lindsay is also the creator of Uncovering British Columbia which focuses on British Columbia (and nearby) adventures for visitors and locals and Step into Jordan which promotes and encourages visitors to Jordan and neighboring Middle Eastern countries.

Lindsay is an elected member of the SATW Canada Chapter (Secretary) and Digital Publishers Council (Secretary/Treasurer) and a media member of the ATTA (Adventure Travel Trade Assn)

While not working with partners, Lindsay has created Amman Food Tours, a social enterprise hiring female tour guides in Jordan to provide food tours by a local female guide in Amman. She is passionate about supporting tourism in this emerging market.