Cathy Senecal is a seasoned destination media relations professional steeped in vision, drive, and a keen eye for story. She has 20 years in the development and execution of travel media and content strategies and more than a decade as an award-winning freelance writer. As principal of Senecal PR, Senecal and her team offer experienced insight in media relations, content strategy and destination development for travel and lifestyle clients. Senecal PR specializes in working with clients that offer distinctively unique active, northern, and/or Indigenous experiences. She maintains enduring relationships with hundreds of travel media in Canada, the U.S., the U.K., and Germany. Current and past clients include: Lazy Bear Expeditions, Tundra North Tours, Rowing The World, Churchill Northern Studies Centre, Eastman Tourism.