National PD Webinar | How to Drive Traffic to Your Website Through SEO

Webinar Details

While Search Engine Optimization (SEO) is multi-layered, at its core SEO is simply about speaking Google’s language, and you don’t need to sacrifice your website’s voice to do that. In today’s world, it’s difficult to get eyes on your content without considering SEO. Whether you run a personal blog or a large website for a brand or organization, understanding the principles of SEO is a game changer. 

The goal of the webinar is to ensure that you’re armed with practical information related to SEO, with an emphasis on tips you can put into practice immediately.

Key Takeaways

  • What to do before you post an article to give it the best possible chance of ranking well on Google.
  • Everything you need to know about optimizing your article during the article writing process to ensure it drives traffic. 
  • What to do after you’ve posted the article to support what you’ve done, as well as tracking your article’s performance. 

Register here

https://my.demio.com/ref/VG6Dh17pV0uFXNd7

Presenters’ Bios

Christopher Mitchell is a travel writer, photographer and podcaster hailing from Toronto. He launched his first site, www.travelingmitch.com, about ten years ago. He used it to document his travels through 80 countries, as well as lengthy stints living abroad in Oslo, Seoul, Istanbul and other places around the globe. 

He also Cofounded the website “Ultimate Ontario” with Kevin Wagar, and is a Cofounder of the Toronto Bloggers Collective, a community looking to help content creators turn passion to profession. Additionally, he runs the podcast Rick Steves Over Brunch, which playfully reviews episodes of Rick Steves’ Europe, and is the author of A Local Travel Writer’s Guide to Toronto.

Kevin Wagar is an avid traveler, writer, and photographer. His primary website, WanderingWagars.com sees over 100,000 visitors per month. Kevin has used this platform to help other adventurous parents learn that there is much more to traveling with kids than just Disney and all-inclusive resorts.

Kevin has helped to launch the website Ultimate Ontario, an online outlet featuring the incredible destinations and attractions of his home province. He also is one of the founding members and administrators of the Toronto Bloggers Collective. The TBC has a goal of raising the media standard of independent digital media members.”