National PD Session: Building Personal Brand with LinkedIn

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Development Counsellors International (DCI) has more than 60 years helping destinations brand themselves for travellers, but the same principles that benefit places can help individuals increase their own profile to land future editorial placements or a promotion. Key learnings for this session include:

1. The five basic business principles of personal brand building

2. How LinkedIn is the key brand builder (despite the hype of Instagram and TikTok!)

3. Tools to help you strengthen your LinkedIn profile (or start from scratch)

Presenter: Tania Kedikian
Tania has 12 years of experience in the communications industry. From promotions and events with Bell Media and international film organization TIFF, Tania’s experiences have deepened her understanding of communication strategies and how to target the right audience for a brand. ​ At DCI, Tania manages North American marketing strategies for multiple destinations across the U.S. and internationally. She works with media, travel trade, clients and multiple industry members to encourage Canadians to visit these destinations, thus elevating the lives of those living, working and travelling in the places that DCI serves. ​She holds a post-graduate certification in public relations and corporate communications and a diploma in broadcasting radio from Seneca College and a Bachelor of Arts in communication studies from York University.