TURNER has been Albuquerque CVB’s agency of record since 2012. Through an aggressive public relations program, TURNER has effectively put Albuquerque in the spotlight on a national and regional level. Our agency worked with the ACVB team to turn Breaking Bad (a popular television show with controversial topics) into a pop culture sensation embraced by travelers across the globe. TURNER’s successful media campaigns have led to Albuquerque CVB receiving a Bronze PRSA Anvil Award for its Breaking Bad tourism campaign in 2014, year-over-year record-breaking results with more than 109 articles generated in 2015, reaching nearly 700 million impressions, numerous journalists visiting the destination, and resulting in several accolades such as “What to do in Albuquerque” a top 10 Google travel search in 2015.