My name is Elizabeth Kerr and I am thrilled to introduce myself as TMAC's new Executive Director effective August 1, 2017.

For those of you who don't know me, I graduated with an HBA in Economics from the University of Western in 1978, after which I took on a variety of senior management positions - marketer, strategist, administrator, president and COO. I have also volunteered for many not-for-profit organizations as chair, event planner, project manager, fundraiser, financial manager and mentor.

For the past five years, I have actively volunteered for TMAC as Co-chair (Ontario Chapter), Vice-President, Media (National) and most recently President (National). I have also served on the Communications, Professional Development, Sponsorship, and Conference Committees. Through this, I have met and forged many friendships, both professional and personal and look forward to continuing to do so.

I have a solid understanding of how TMAC works and what it will take to make it grow and prosper, working together with you, the Chapters, National Committees and the Board, as well as suppliers, sponsors, stakeholders and new partnerships.

TMAC has a strong history and sound reputation in the marketplace. However, as new media professionals enter the market, combined with the changing needs of our industry members, it is time to shift our focus somewhat from our traditional roots to embrace the digital world we are now witnessing. I believe that TMAC has the opportunity and ability to become the preeminent travel media association in North America.

"TMAC is a Canadian not for profit association serving industry and media travel professionals. We cultivate relationships that result in relevant connections, comprehensive opportunities and successful outcomes. As an organization, we strive for inclusivity, openness and forward-thinking in the ever-changing travel industry environment."

Over the next three to six months, I will be focusing my attention on the launching of the website and member directory in collaboration with the Communications Committee; working together with the Membership Marketing Task Force to define and create the marketing tools required to attract new members and promote TMAC as the "go to" association for media and industry travel professionals; and, leading and supporting the Conference Committee in the management of our 2018 Conference and AGM in Victoria. I will also be sourcing new benefits, creating new partnerships and building the TMAC brand both inside and outside the TMAC community. Although I am no longer a member of TMAC, I will continue to write when I can but only for my own titles: Canadian Yachting and Waypoints Global.

Please join me and your 2017/2018 Board in building TMAC for the future.

If you have any questions or comments, please never hesitate to reach out to me at elizabethkerr@travelmedia.ca or 416-258-9948.